Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4583CB
RGB
69, 131, 203
HSL
212, 56%, 53%
HSB
212, 66%, 80%
CMYK
66, 35, 0, 20
LAB
53, -3, -44
LCH
53, 44, 266
OKLCH
0.60, 0.13, 254
XYZ
21, 22, 60
LUV
53, -25, -66
HWB
212, 27%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.