Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4584A3
RGB
69, 132, 163
HSL
200, 41%, 45%
HSB
200, 58%, 64%
CMYK
58, 19, 0, 36
LAB
52, -14, -23
LCH
52, 27, 239
OKLCH
0.58, 0.08, 232
XYZ
17, 20, 38
LUV
52, -26, -32
HWB
200, 27%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.