Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4584B4
RGB
69, 132, 180
HSL
206, 45%, 49%
HSB
206, 62%, 71%
CMYK
62, 27, 0, 29
LAB
53, -10, -32
LCH
53, 33, 253
OKLCH
0.59, 0.10, 244
XYZ
19, 21, 46
LUV
53, -26, -47
HWB
206, 27%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.