Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4584C8
RGB
69, 132, 200
HSL
211, 54%, 53%
HSB
211, 66%, 78%
CMYK
66, 34, 0, 22
LAB
53, -4, -42
LCH
53, 42, 264
OKLCH
0.60, 0.12, 252
XYZ
21, 22, 58
LUV
53, -25, -63
HWB
211, 27%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.