Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4586D3
RGB
69, 134, 211
HSL
213, 62%, 55%
HSB
213, 67%, 83%
CMYK
67, 36, 0, 17
LAB
54, -2, -47
LCH
54, 47, 267
OKLCH
0.61, 0.14, 254
XYZ
23, 23, 65
LUV
54, -26, -71
HWB
213, 27%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.