Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4586F2
RGB
69, 134, 242
HSL
217, 87%, 61%
HSB
217, 71%, 95%
CMYK
71, 45, 0, 5
LAB
56, 7, -62
LCH
56, 62, 276
OKLCH
0.63, 0.18, 260
XYZ
27, 25, 87
LUV
56, -25, -95
HWB
217, 27%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.