Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
458BBD
RGB
69, 139, 189
HSL
205, 48%, 51%
HSB
205, 63%, 74%
CMYK
63, 26, 0, 26
LAB
55, -11, -33
LCH
55, 35, 252
OKLCH
0.61, 0.10, 242
XYZ
21, 23, 52
LUV
55, -28, -49
HWB
205, 27%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.