Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
458EAF
RGB
69, 142, 175
HSL
199, 43%, 48%
HSB
199, 61%, 69%
CMYK
61, 19, 0, 31
LAB
55, -16, -25
LCH
55, 29, 237
OKLCH
0.61, 0.09, 230
XYZ
20, 24, 44
LUV
55, -30, -35
HWB
199, 27%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.