Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
458EB8
RGB
69, 142, 184
HSL
202, 45%, 50%
HSB
202, 63%, 72%
CMYK
63, 23, 0, 28
LAB
56, -14, -29
LCH
56, 32, 245
OKLCH
0.62, 0.10, 236
XYZ
21, 24, 49
LUV
56, -29, -42
HWB
202, 27%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.