Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4591D0
RGB
69, 145, 208
HSL
207, 60%, 54%
HSB
207, 67%, 82%
CMYK
67, 30, 0, 18
LAB
58, -9, -40
LCH
58, 41, 257
OKLCH
0.64, 0.12, 246
XYZ
24, 26, 63
LUV
58, -30, -60
HWB
207, 27%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.