Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4595E4
RGB
69, 149, 228
HSL
210, 75%, 58%
HSB
210, 70%, 89%
CMYK
70, 35, 0, 11
LAB
60, -5, -48
LCH
60, 48, 264
OKLCH
0.66, 0.14, 251
XYZ
27, 28, 77
LUV
60, -30, -74
HWB
210, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.