Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4597FE
RGB
69, 151, 254
HSL
213, 99%, 63%
HSB
213, 73%, 100%
CMYK
73, 41, 0, 0
LAB
61, 1, -60
LCH
61, 60, 271
OKLCH
0.68, 0.17, 256
XYZ
31, 31, 98
LUV
61, -30, -94
HWB
213, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.