Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4599C2
RGB
69, 153, 194
HSL
200, 51%, 52%
HSB
200, 64%, 76%
CMYK
64, 21, 0, 24
LAB
59, -17, -29
LCH
59, 34, 240
OKLCH
0.65, 0.10, 233
XYZ
24, 28, 55
LUV
59, -33, -42
HWB
200, 27%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.