Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
459AD8
RGB
69, 154, 216
HSL
205, 65%, 56%
HSB
205, 68%, 85%
CMYK
68, 29, 0, 15
LAB
60, -11, -40
LCH
60, 41, 254
OKLCH
0.66, 0.12, 243
XYZ
26, 29, 69
LUV
60, -32, -60
HWB
205, 27%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.