Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
459BC2
RGB
69, 155, 194
HSL
199, 51%, 52%
HSB
199, 64%, 76%
CMYK
64, 20, 0, 24
LAB
60, -18, -28
LCH
60, 33, 238
OKLCH
0.65, 0.10, 231
XYZ
24, 29, 55
LUV
60, -34, -41
HWB
199, 27%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.