Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45ADE9
RGB
69, 173, 233
HSL
202, 79%, 59%
HSB
202, 70%, 91%
CMYK
70, 26, 0, 9
LAB
67, -16, -40
LCH
67, 43, 248
OKLCH
0.71, 0.13, 238
XYZ
32, 37, 83
LUV
67, -38, -60
HWB
202, 27%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.