Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45AFF5
RGB
69, 175, 245
HSL
204, 90%, 62%
HSB
204, 72%, 96%
CMYK
72, 29, 0, 4
LAB
68, -14, -44
LCH
68, 47, 252
OKLCH
0.72, 0.14, 242
XYZ
34, 39, 92
LUV
68, -38, -69
HWB
204, 27%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.