Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45BADF
RGB
69, 186, 223
HSL
194, 71%, 57%
HSB
194, 69%, 87%
CMYK
69, 17, 0, 13
LAB
70, -25, -29
LCH
70, 38, 229
OKLCH
0.74, 0.12, 223
XYZ
33, 42, 76
LUV
70, -43, -41
HWB
194, 27%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.