Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45BAE3
RGB
69, 186, 227
HSL
196, 74%, 58%
HSB
196, 70%, 89%
CMYK
70, 18, 0, 11
LAB
70, -24, -31
LCH
70, 39, 232
OKLCH
0.74, 0.12, 225
XYZ
34, 42, 79
LUV
70, -43, -45
HWB
196, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.