Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45CBF3
RGB
69, 203, 243
HSL
194, 88%, 61%
HSB
194, 72%, 95%
CMYK
72, 16, 0, 5
LAB
76, -28, -31
LCH
76, 42, 228
OKLCH
0.79, 0.13, 222
XYZ
40, 50, 92
LUV
76, -48, -45
HWB
194, 27%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.