Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
46004E
RGB
70, 0, 78
HSL
294, 100%, 15%
HSB
294, 100%, 31%
CMYK
10, 100, 0, 69
LAB
15, 38, -29
LCH
15, 47, 323
OKLCH
0.28, 0.13, 323
XYZ
4, 2, 7
LUV
15, 17, -30
HWB
294, 0%, 69%
Pantone
2685 C
Harmonies
Shades & tints
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