Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
460109
RGB
70, 1, 9
HSL
353, 97%, 14%
HSB
353, 99%, 27%
CMYK
0, 99, 87, 73
LAB
12, 32, 15
LCH
12, 35, 26
OKLCH
0.25, 0.10, 22
XYZ
3, 1, 0
LUV
12, 37, 6
HWB
353, 0%, 73%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.