Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
460C02
RGB
70, 12, 2
HSL
9, 94%, 14%
HSB
9, 97%, 27%
CMYK
0, 83, 97, 73
LAB
13, 27, 20
LCH
13, 34, 36
OKLCH
0.26, 0.09, 34
XYZ
3, 2, 0
LUV
13, 35, 10
HWB
9, 1%, 73%
Pantone
478 C
Harmonies
Shades & tints
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