Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
461203
RGB
70, 18, 3
HSL
13, 92%, 14%
HSB
13, 96%, 27%
CMYK
0, 74, 96, 73
LAB
14, 25, 21
LCH
14, 32, 40
OKLCH
0.27, 0.08, 37
XYZ
3, 2, 0
LUV
14, 33, 11
HWB
13, 1%, 73%
Pantone
478 C
Harmonies
Shades & tints
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