Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
461908
RGB
70, 25, 8
HSL
16, 79%, 15%
HSB
16, 89%, 27%
CMYK
0, 64, 89, 73
LAB
16, 21, 21
LCH
16, 30, 44
OKLCH
0.28, 0.07, 40
XYZ
3, 2, 0
LUV
16, 29, 12
HWB
16, 3%, 73%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.