Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
464266
RGB
70, 66, 102
HSL
247, 21%, 33%
HSB
247, 35%, 40%
CMYK
31, 35, 0, 60
LAB
30, 9, -21
LCH
30, 22, 293
OKLCH
0.40, 0.06, 288
XYZ
7, 6, 13
LUV
30, 0, -27
HWB
247, 26%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Prussian Blue
#003153
Charcoal
#36454F
Royal Purple
#7851A9
Marina
#0A1B2E
Midnight Blue
#191970
Eggplant
#614051
Browse every named purple on shades of purple, or all families on colors.