Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
464ADA
RGB
70, 74, 218
HSL
238, 67%, 56%
HSB
238, 68%, 85%
CMYK
68, 66, 0, 15
LAB
39, 35, -76
LCH
39, 83, 295
OKLCH
0.50, 0.21, 274
XYZ
18, 11, 68
LUV
39, -8, -105
HWB
238, 27%, 15%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.