Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466087
RGB
70, 96, 135
HSL
216, 32%, 40%
HSB
216, 48%, 53%
CMYK
48, 29, 0, 47
LAB
40, -1, -25
LCH
40, 25, 267
OKLCH
0.49, 0.07, 258
XYZ
11, 11, 25
LUV
40, -13, -35
HWB
216, 27%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.