Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466173
RGB
70, 97, 115
HSL
204, 24%, 36%
HSB
204, 39%, 45%
CMYK
39, 16, 0, 55
LAB
40, -7, -14
LCH
40, 15, 244
OKLCH
0.48, 0.04, 238
XYZ
10, 11, 18
LUV
40, -13, -17
HWB
204, 27%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.