Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4661FF
RGB
70, 97, 255
HSL
231, 100%, 64%
HSB
231, 73%, 100%
CMYK
73, 62, 0, 0
LAB
47, 32, -83
LCH
47, 89, 291
OKLCH
0.57, 0.23, 270
XYZ
25, 17, 97
LUV
47, -14, -122
HWB
231, 27%, 0%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.