Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466376
RGB
70, 99, 118
HSL
204, 26%, 37%
HSB
204, 41%, 46%
CMYK
41, 16, 0, 54
LAB
40, -7, -14
LCH
40, 16, 244
OKLCH
0.48, 0.05, 238
XYZ
10, 12, 19
LUV
40, -14, -18
HWB
204, 27%, 54%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.