Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466570
RGB
70, 101, 112
HSL
196, 23%, 36%
HSB
196, 37%, 44%
CMYK
37, 10, 0, 56
LAB
41, -9, -10
LCH
41, 14, 227
OKLCH
0.49, 0.04, 222
XYZ
10, 12, 17
LUV
41, -15, -12
HWB
196, 27%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.