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Denim

#46658A

A balanced, moderate denim — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX

46658A

RGB

70, 101, 138

HSL

213, 33%, 41%

HSB

213, 49%, 54%

CMYK

49, 27, 0, 46

LAB

42, -3, -24

LCH

42, 25, 262

OKLCH

0.50, 0.07, 253

XYZ

12, 12, 26

LUV

42, -15, -34

HWB

213, 27%, 46%

Pantone

Cool Gray 11 C

Harmonies

Analogous

Complementary

Split Complementary

Triadic

Tetradic

Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.