Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466683
RGB
70, 102, 131
HSL
209, 30%, 39%
HSB
209, 47%, 51%
CMYK
47, 22, 0, 49
LAB
42, -6, -20
LCH
42, 21, 254
OKLCH
0.50, 0.06, 247
XYZ
11, 12, 23
LUV
42, -15, -27
HWB
209, 27%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Cerulean
#007BA7
Steel Blue
#4682B4
Denim
#1560BD
Sapphire
#0F52BA
Royal Blue
#4169E1
Iris
#5A4FCF
Slate Blue
#6A5ACD
Browse every named black on shades of black, or all families on colors.