Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466688
RGB
70, 102, 136
HSL
211, 32%, 40%
HSB
211, 49%, 53%
CMYK
49, 25, 0, 47
LAB
42, -4, -23
LCH
42, 23, 259
OKLCH
0.50, 0.07, 251
XYZ
12, 13, 25
LUV
42, -15, -31
HWB
211, 27%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.