Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466997
RGB
70, 105, 151
HSL
214, 37%, 43%
HSB
214, 54%, 59%
CMYK
54, 30, 0, 41
LAB
43, -2, -29
LCH
43, 30, 265
OKLCH
0.51, 0.08, 256
XYZ
13, 14, 31
LUV
43, -16, -42
HWB
214, 27%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.