Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466C8D
RGB
70, 108, 141
HSL
208, 34%, 41%
HSB
208, 50%, 55%
CMYK
50, 23, 0, 45
LAB
44, -7, -23
LCH
44, 24, 254
OKLCH
0.52, 0.07, 246
XYZ
13, 14, 27
LUV
44, -17, -31
HWB
208, 27%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.