Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466F75
RGB
70, 111, 117
HSL
188, 25%, 37%
HSB
188, 40%, 46%
CMYK
40, 5, 0, 54
LAB
44, -14, -8
LCH
44, 16, 211
OKLCH
0.51, 0.05, 207
XYZ
11, 14, 19
LUV
44, -19, -9
HWB
188, 27%, 54%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.