Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46709E
RGB
70, 112, 158
HSL
211, 39%, 45%
HSB
211, 56%, 62%
CMYK
56, 29, 0, 38
LAB
46, -4, -30
LCH
46, 30, 262
OKLCH
0.53, 0.09, 252
XYZ
14, 15, 35
LUV
46, -19, -43
HWB
211, 27%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.