Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4670B2
RGB
70, 112, 178
HSL
217, 44%, 49%
HSB
217, 61%, 70%
CMYK
61, 37, 0, 30
LAB
47, 1, -40
LCH
47, 40, 271
OKLCH
0.55, 0.11, 259
XYZ
16, 16, 44
LUV
47, -18, -59
HWB
217, 27%, 30%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.