Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
467288
RGB
70, 114, 136
HSL
200, 32%, 40%
HSB
200, 49%, 53%
CMYK
49, 16, 0, 47
LAB
46, -11, -17
LCH
46, 20, 237
OKLCH
0.53, 0.06, 231
XYZ
13, 15, 26
LUV
46, -20, -23
HWB
200, 27%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.