Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4672A5
RGB
70, 114, 165
HSL
212, 40%, 46%
HSB
212, 58%, 65%
CMYK
58, 31, 0, 35
LAB
47, -4, -33
LCH
47, 33, 264
OKLCH
0.54, 0.09, 253
XYZ
15, 16, 38
LUV
47, -19, -47
HWB
212, 27%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.