Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46757E
RGB
70, 117, 126
HSL
190, 29%, 38%
HSB
190, 44%, 49%
CMYK
44, 7, 0, 51
LAB
46, -15, -10
LCH
46, 18, 215
OKLCH
0.53, 0.05, 211
XYZ
13, 16, 22
LUV
46, -21, -12
HWB
190, 27%, 51%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.