Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
467582
RGB
70, 117, 130
HSL
193, 30%, 39%
HSB
193, 46%, 51%
CMYK
46, 10, 0, 49
LAB
46, -14, -12
LCH
46, 19, 222
OKLCH
0.53, 0.06, 217
XYZ
13, 16, 23
LUV
46, -21, -15
HWB
193, 27%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.