Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4675BA
RGB
70, 117, 186
HSL
216, 46%, 50%
HSB
216, 62%, 73%
CMYK
62, 37, 0, 27
LAB
48, 0, -42
LCH
48, 42, 271
OKLCH
0.56, 0.12, 258
XYZ
18, 18, 49
LUV
48, -20, -62
HWB
216, 27%, 27%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.