Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4679BE
RGB
70, 121, 190
HSL
215, 48%, 51%
HSB
215, 63%, 75%
CMYK
63, 36, 0, 25
LAB
50, -1, -42
LCH
50, 42, 269
OKLCH
0.57, 0.12, 256
XYZ
19, 19, 51
LUV
50, -21, -63
HWB
215, 27%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.