Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4679CD
RGB
70, 121, 205
HSL
217, 57%, 54%
HSB
217, 66%, 80%
CMYK
66, 41, 0, 20
LAB
50, 3, -50
LCH
50, 50, 274
OKLCH
0.58, 0.14, 260
XYZ
20, 19, 60
LUV
50, -21, -75
HWB
217, 27%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.