Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
467AB6
RGB
70, 122, 182
HSL
212, 44%, 49%
HSB
212, 62%, 71%
CMYK
62, 33, 0, 29
LAB
50, -4, -38
LCH
50, 38, 265
OKLCH
0.57, 0.11, 253
XYZ
18, 19, 47
LUV
50, -22, -55
HWB
212, 27%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.