Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
467ABA
RGB
70, 122, 186
HSL
213, 46%, 50%
HSB
213, 62%, 73%
CMYK
62, 34, 0, 27
LAB
50, -2, -40
LCH
50, 40, 267
OKLCH
0.57, 0.11, 255
XYZ
18, 19, 49
LUV
50, -22, -59
HWB
213, 27%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.