Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
467CAE
RGB
70, 124, 174
HSL
209, 43%, 48%
HSB
209, 60%, 68%
CMYK
60, 29, 0, 32
LAB
50, -7, -33
LCH
50, 33, 258
OKLCH
0.57, 0.10, 248
XYZ
17, 19, 43
LUV
50, -23, -47
HWB
209, 27%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.